Top Apparel & Fashion Websites in Russia

Key Insights on Top Apparel & Fashion Websites in Russia on December 2025

As of December 2025, lamoda.ru leads Apparel & Fashion in Russia with 7.28M monthly visits. Its audience skews desktop-first (59.08% desktop / 59.08% mobile), and traffic is down month over month -16.96% and down year over year -3.97%. snowqueen.ru holds second with 1.03M visits and a mobile-leaning mix (22.7% desktop / 77.3% mobile), while usmall.ru ranks third with 927.38K visits.

Across the leaders, lost.su is the most mobile-first (99.01% of visits), whereas bosco.ru is the most desktop-reliant (100%). Momentum favors dopesnow.com in the latest month (4,188.66%), while skvot.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (80,448.68%), contrasted with ubki-valentina.ru (-74.95%).

Acquisition patterns also differ: lamoda.ru is driven primarily by search, lamoda.ru by direct, and lamoda.ru by referral; overall, 86 of the top 100 sites are direct-led, 13 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.