Top Apparel & Fashion Websites in Estonia

Key Insights on Top Apparel & Fashion Websites in Estonia on December 2025

As of December 2025, aboutyou.ee leads Apparel & Fashion in Estonia with 98.06K monthly visits. Its audience skews desktop-first (91.54% desktop / 91.54% mobile), and traffic is down month over month -35.46% and down year over year -2.09%. sinsay.com holds second with 70.11K visits and a desktop-leaning mix (64.66% desktop / 35.34% mobile), while boozt.com ranks third with 69.07K visits.

Across the leaders, meandem.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (100%). Momentum favors meandem.com in the latest month (1,733.2%), while gymshark.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (72,409.75%), contrasted with emmystore.ee (-68.32%).

Acquisition patterns also differ: aboutyou.ee is driven primarily by search, aboutyou.ee by direct, and aboutyou.ee by referral; overall, 73 of the top 100 sites are direct-led, 21 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.