Top Beauty & Cosmetics Websites in Estonia

Key Insights on Top Beauty & Cosmetics Websites in Estonia on December 2025

As of December 2025, tallink.com leads Beauty & Cosmetics in Estonia with 175.07K monthly visits. Its audience skews desktop-first (86.23% desktop / 86.23% mobile), and traffic is down month over month -2.95% and up year over year 12.47%. loverte.com holds second with 50.52K visits and a desktop-leaning mix (75.08% desktop / 24.92% mobile), while douglas.ee ranks third with 42.19K visits.

Across the leaders, hiiuihuhooldus.ee is the most mobile-first (100% of visits), whereas juliettehasagun.com is the most desktop-reliant (100%). Momentum favors veganshop.ee in the latest month (2,171.74%), while bombastikgirl.com shows the steepest pullback. On a yearly view, myduolife.com posts the strongest expansion (30,561.23%), contrasted with eucerin.ee (-66.59%).

Acquisition patterns also differ: tallink.com is driven primarily by search, tallink.com by direct, and tallink.com by referral; overall, 60 of the top 100 sites are direct-led, 29 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.