Top Beauty & Cosmetics Websites in Uruguay

Name: Top websites in Uruguay (Beauty & Cosmetics)
Creator: Semrush
License: https://semu.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Uruguay, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

farmashop.com.uy

251.62K

54.69%137.61K

45.31%114K

↓0.2%

↓24.4%

Direct

fragrantica.es

103.38K

10.32%10.67K

89.68%92.72K

↓18.83%

↓22.98%

Direct

glamour.mx

14.42K

4.68%675

95.32%13.74K

↑118.04%

↓8.4%

Direct

telva.com

7.87K

6.47%509

93.53%7.36K

↑15.78%

↓58.38%

Direct

perfectcorp.com

7.73K

39.21%3.03K

60.79%4.7K

↑99.33%

↓5.94%

Search

sweetcare.com

6.8K

44.09%3K

55.91%3.8K

↑68.12%

↑84.71%

Search

maxaroma.com

6.69K

16.39%1.1K

83.61%5.59K

↑8,817.33%

↑48.32%

Direct

saul.com.uy

6.47K

46.15%2.99K

53.85%3.49K

↓1.87%

↓73.37%

Search

fragrantica.com

6.39K

92.85%5.93K

7.15%457

↓24.65%

↑47.63%

Search

farmacity.com

5.76K

52.15%3K

47.85%2.76K

↓30.55%

↓49.11%

Direct

lorealparis.uy

4.58K

21.27%974

78.73%3.61K

↓57.02%

↓18.72%

Direct

lasmargaritas.com.uy

3.57K

46.09%1.64K

53.91%1.92K

↓20.39%

↓35.28%

Search

maybelline.uy

3.52K

4.6%162

95.4%3.36K

↑538.04%

↓76.97%

Search

checkfresh.com

3.42K

4.3%147

95.7%3.27K

↑38.31%

↑61.4%

Direct

agendapro.com

3.02K

100%3.02K

-

↓58.87%

↓41.86%

Search

luckyscent.com

2.8K

-

100%2.8K

↑3,151.16%

↑703.1%

Direct

lorealparisusa.com

2.78K

3.81%106

96.19%2.68K

↑2,161.79%

↓11.12%

Search

beauty.com.uy

2.39K

43.08%1.03K

56.92%1.36K

↓17.51%

↑4.68%

Direct

sephora.com

2.38K

100%2.38K

-

↑18.54%

↓40%

Direct

avon.com.uy

2.18K

11.68%255

88.32%1.93K

↑327.2%

↓43%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Uruguay on February 2026

As of February 2026, farmashop.com.uy leads Beauty & Cosmetics in Uruguay with 251.62K monthly visits. Its audience skews desktop-first (54.69% desktop / 54.69% mobile), and traffic is down month over month -0.2% and down year over year -24.4%. fragrantica.es holds second with 103.38K visits and a mobile-leaning mix (10.32% desktop / 89.68% mobile), while glamour.mx ranks third with 14.42K visits.

Across the leaders, luckyscent.com is the most mobile-first (100% of visits), whereas agendapro.com is the most desktop-reliant (100%). Momentum favors maxaroma.com in the latest month (8,817.33%), while druni.es shows the steepest pullback.

Acquisition patterns also differ: farmashop.com.uy is driven primarily by search, farmashop.com.uy by direct, and farmashop.com.uy by referral; overall, 44 of the top 100 sites are direct-led, 44 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Uruguay