Top Beauty & Cosmetics Websites in Brazil

Key Insights on Top Beauty & Cosmetics Websites in Brazil on December 2025

As of December 2025, boticario.com.br leads Beauty & Cosmetics in Brazil with 7.66M monthly visits. Its audience skews mobile-first (13.79% desktop / 13.79% mobile), and traffic is down month over month -11.98% and down year over year -18.23%. fragrantica.com.br holds second with 7.29M visits and a mobile-leaning mix (14.5% desktop / 85.5% mobile), while natura.com.br ranks third with 5.01M visits.

Across the leaders, thebeautystore.com is the most mobile-first (99.86% of visits), whereas sephora.com is the most desktop-reliant (63.56%). Momentum favors phytoterapica.com.br in the latest month (1,014.29%), while vult.com.br shows the steepest pullback. On a yearly view, thebeautystore.com posts the strongest expansion (4,912.49%), contrasted with mulher.com.br (-75.12%).

Acquisition patterns also differ: boticario.com.br is driven primarily by search, boticario.com.br by direct, and boticario.com.br by referral; overall, 84 of the top 100 sites are direct-led, 16 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.