Top Beauty & Cosmetics Websites in Turkey

Key Insights on Top Beauty & Cosmetics Websites in Turkey on December 2025

As of December 2025, gratis.com leads Beauty & Cosmetics in Turkey with 4.3M monthly visits. Its audience skews mobile-first (12.66% desktop / 12.66% mobile), and traffic is up month over month 17.68% and up year over year 57.54%. yvesrocher.com.tr holds second with 2.46M visits and a mobile-leaning mix (3.73% desktop / 96.27% mobile), while fragrantica.com ranks third with 2.45M visits.

Across the leaders, lescritiquesdemarine.com is the most mobile-first (100% of visits), whereas ozelparfum.com is the most desktop-reliant (100%). Momentum favors ilmakiage.com in the latest month (452,170%), while braun.com shows the steepest pullback. On a yearly view, qvcuk.com posts the strongest expansion (249,036%), contrasted with procsin.com (-75.11%).

Acquisition patterns also differ: gratis.com is driven primarily by search, gratis.com by direct, and gratis.com by referral; overall, 83 of the top 100 sites are direct-led, 15 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.