Top Beauty & Cosmetics Websites in Austria

Key Insights on Top Beauty & Cosmetics Websites in Austria on December 2025

As of December 2025, notino.at leads Beauty & Cosmetics in Austria with 567.1K monthly visits. Its audience skews mobile-first (29.91% desktop / 29.91% mobile), and traffic is up month over month 2.98% and down year over year -17.45%. easycosmetic.at holds second with 461K visits and a mobile-leaning mix (9.7% desktop / 90.3% mobile), while douglas.at ranks third with 414.06K visits.

Across the leaders, tcmed.at is the most mobile-first (100% of visits), whereas maxima.at is the most desktop-reliant (100%). Momentum favors kneipp.com in the latest month (12,350.02%), while maccosmetics.at shows the steepest pullback. On a yearly view, rephr.com posts the strongest expansion (17,455.5%), contrasted with toniandguy.com (-72.17%).

Acquisition patterns also differ: notino.at is driven primarily by search, notino.at by direct, and notino.at by referral; overall, 78 of the top 100 sites are direct-led, 14 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.