Top Beauty & Cosmetics Websites in China

Key Insights on Top Beauty & Cosmetics Websites in China on December 2025

As of December 2025, qvc.com leads Beauty & Cosmetics in China with 91.46K monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is up month over month 89.58% and up year over year 97.05%. nosetime.com holds second with 60.31K visits and a desktop-leaning mix (100% desktop / 0% mobile), while fragrantica.com ranks third with 48.06K visits.

Across the leaders, japanesetaste.com is the most mobile-first (1.21% of visits), whereas qvc.com is the most desktop-reliant (100%). Momentum favors japantruly.com in the latest month (2,294.59%), while bgt.gr shows the steepest pullback. On a yearly view, bgt.gr posts the strongest expansion (8,856,733%), contrasted with hommi.jp (-63.47%).

Acquisition patterns also differ: qvc.com is driven primarily by search, qvc.com by direct, and qvc.com by referral; overall, 49 of the top 100 sites are direct-led, 36 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.