Top Beauty & Cosmetics Websites in Italy

Key Insights on Top Beauty & Cosmetics Websites in Italy on December 2025

As of December 2025, douglas.it leads Beauty & Cosmetics in Italy with 3.15M monthly visits. Its audience skews mobile-first (15.61% desktop / 15.61% mobile), and traffic is up month over month 11.16% and down year over year -5%. notino.it holds second with 2.88M visits and a mobile-leaning mix (25.11% desktop / 74.89% mobile), while sephora.it ranks third with 2.47M visits.

Across the leaders, thebeardstruggle.com is the most mobile-first (99.51% of visits), whereas nablacosmetics.com is the most desktop-reliant (55.18%). Momentum favors thebeardstruggle.com in the latest month (924.84%), while cliomakeupshop.com shows the steepest pullback. On a yearly view, thebeardstruggle.com posts the strongest expansion (361.83%), contrasted with nivea.it (-68.34%).

Acquisition patterns also differ: douglas.it is driven primarily by search, douglas.it by direct, and douglas.it by referral; overall, 92 of the top 100 sites are direct-led, 6 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

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