Top Wine & Spirits Websites in Italy

Key Insights on Top Wine & Spirits Websites in Italy on January 2026

As of January 2026, aldi.it leads Wine & Spirits in Italy with 697.59K monthly visits. Its audience skews mobile-first (18.88% desktop / 18.88% mobile), and traffic is down month over month -22.26% and up year over year 3.19%. vivino.com holds second with 597.35K visits and a mobile-leaning mix (17.08% desktop / 82.92% mobile), while activehosted.com ranks third with 523.35K visits.

Across the leaders, villabassa.net is the most mobile-first (100% of visits), whereas gruppoalmaviva.it is the most desktop-reliant (100%). Momentum favors greenparkristorante.com in the latest month (55,788.83%), while mtvpuglia.it shows the steepest pullback. On a yearly view, autoscuoladrago.it posts the strongest expansion (27,145.4%), contrasted with onav.it (-67%).

Acquisition patterns also differ: aldi.it is driven primarily by search, aldi.it by direct, and aldi.it by referral; overall, 64 of the top 100 sites are direct-led, 36 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.