Top Wine & Spirits Websites in New Zealand

Key Insights on Top Wine & Spirits Websites in New Zealand on January 2026

As of January 2026, liquorland.co.nz leads Wine & Spirits in New Zealand with 431.02K monthly visits. Its audience skews mobile-first (12.13% desktop / 12.13% mobile), and traffic is down month over month -27.55% and up year over year 72.7%. whiskyandmore.co.nz holds second with 211.35K visits and a mobile-leaning mix (13.92% desktop / 86.08% mobile), while superliquor.co.nz ranks third with 169.11K visits.

Across the leaders, localwineschool.com is the most mobile-first (100% of visits), whereas brandymelville.com is the most desktop-reliant (100%). Momentum favors touchofitaly.co.nz in the latest month (7,109.09%), while liquor.com shows the steepest pullback. On a yearly view, localwineschool.com posts the strongest expansion (44,043.04%), contrasted with askernewines.co.nz (-71.28%).

Acquisition patterns also differ: liquorland.co.nz is driven primarily by search, liquorland.co.nz by direct, and liquorland.co.nz by referral; overall, 53 of the top 100 sites are direct-led, 40 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.