Top Wellness Websites in New Zealand

Key Insights on Top Wellness Websites in New Zealand on December 2025

As of December 2025, chemistwarehouse.co.nz leads Wellness in New Zealand with 4.48M monthly visits. Its audience skews mobile-first (17.58% desktop / 17.58% mobile), and traffic is up month over month 48.35% and up year over year 83.7%. openai.com holds second with 1.21M visits and a desktop-leaning mix (50.44% desktop / 49.56% mobile), while cityfitness.co.nz ranks third with 769.66K visits.

Across the leaders, positive.news is the most mobile-first (100% of visits), whereas trainingpeaks.com is the most desktop-reliant (100%). Momentum favors rollestonsquare.co.nz in the latest month (55,752.11%), while happymammoth.com shows the steepest pullback. On a yearly view, benenden.co.uk posts the strongest expansion (12,003.65%), contrasted with aucklandleisure.co.nz (-47.83%).

Acquisition patterns also differ: chemistwarehouse.co.nz is driven primarily by search, chemistwarehouse.co.nz by direct, and chemistwarehouse.co.nz by referral; overall, 81 of the top 100 sites are direct-led, 17 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.