Top Wellness Websites in Sweden

Key Insights on Top Wellness Websites in Sweden on December 2025

As of December 2025, apotea.se leads Wellness in Sweden with 4.53M monthly visits. Its audience skews mobile-first (20.73% desktop / 20.73% mobile), and traffic is down month over month -25.76% and up year over year 13.93%. apoteket.se holds second with 3.47M visits and a mobile-leaning mix (12.99% desktop / 87.01% mobile), while openai.com ranks third with 2.99M visits.

Across the leaders, crossfitvarberg.se is the most mobile-first (100% of visits), whereas max.com is the most desktop-reliant (67.27%). Momentum favors gymspecialisten.se in the latest month (16,535.95%), while werlabs.se shows the steepest pullback. On a yearly view, crossfitvarberg.se posts the strongest expansion (15,628,900%), contrasted with nemoq.se (-82.79%).

Acquisition patterns also differ: apotea.se is driven primarily by search, apotea.se by direct, and apotea.se by referral; overall, 76 of the top 100 sites are direct-led, 21 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.