Top Sporting Goods Websites in Sweden

Key Insights on Top Sporting Goods Websites in Sweden on December 2025

As of December 2025, google.se leads Sporting Goods in Sweden with 10.96M monthly visits. Its audience skews mobile-first (36.18% desktop / 36.18% mobile), and traffic is down month over month -12.88% and down year over year -19.49%. xxl.se holds second with 2.38M visits and a mobile-leaning mix (14.88% desktop / 85.12% mobile), while stadium.se ranks third with 1.48M visits.

Across the leaders, mikado.pl is the most mobile-first (100% of visits), whereas sportfiskeprylar.se is the most desktop-reliant (66.16%). Momentum favors gymspecialisten.se in the latest month (16,535.95%), while skechers.se shows the steepest pullback. On a yearly view, marathonsports.com posts the strongest expansion (12,799.02%), contrasted with wahoofitness.com (-70.92%).

Acquisition patterns also differ: google.se is driven primarily by search, google.se by direct, and google.se by referral; overall, 89 of the top 100 sites are direct-led, 10 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.