Top Sporting Goods Websites in Kenya

Key Insights on Top Sporting Goods Websites in Kenya on December 2025

As of December 2025, letsrun.com leads Sporting Goods in Kenya with 33.49K monthly visits. Its audience skews mobile-first (2.37% desktop / 2.37% mobile), and traffic is up month over month 136.44% and down year over year -57.48%. nike.com holds second with 22K visits and a desktop-leaning mix (52.54% desktop / 47.46% mobile), while nairobisportshouse.com ranks third with 21.88K visits.

Across the leaders, bikepacking.com is the most mobile-first (100% of visits), whereas puma.com is the most desktop-reliant (100%). Momentum favors bikepacking.com in the latest month (12,475%), while epicsports.com shows the steepest pullback. On a yearly view, sportpursuit.com posts the strongest expansion (7,079.71%), contrasted with taylormadegolf.com (-93.96%).

Acquisition patterns also differ: letsrun.com is driven primarily by search, letsrun.com by direct, and letsrun.com by referral; overall, 52 of the top 100 sites are direct-led, 42 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.