Top Banking Websites in Kenya

Key Insights on Top Banking Websites in Kenya on December 2025

As of December 2025, kcbgroup.com leads Banking in Kenya with 307.02K monthly visits. Its audience skews desktop-first (63.15% desktop / 63.15% mobile), and traffic is up month over month 29.7% and down year over year -9.19%. equitygroupholdings.com holds second with 295.98K visits and a mobile-leaning mix (44.36% desktop / 55.64% mobile), while centralbank.go.ke ranks third with 261.93K visits.

Across the leaders, bancainternet.com.ar is the most mobile-first (100% of visits), whereas unfcu.org is the most desktop-reliant (100%). Momentum favors popularbank.com in the latest month (12,039.13%), while branch.co shows the steepest pullback. On a yearly view, popular.com posts the strongest expansion (29,191.67%), contrasted with airtm.com (-85.71%).

Acquisition patterns also differ: kcbgroup.com is driven primarily by search, kcbgroup.com by direct, and kcbgroup.com by referral; overall, 92 of the top 100 sites are direct-led, 6 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.