Top Banking Websites in the United Kingdom

Key Insights on Top Banking Websites in the United Kingdom on January 2026

As of January 2026, natwest.com leads Banking in the United Kingdom with 15.3M monthly visits. Its audience skews mobile-first (22.69% desktop / 22.69% mobile), and traffic is down month over month -13.22% and up year over year 24.81%. nationwide.co.uk holds second with 9.88M visits and a mobile-leaning mix (29.22% desktop / 70.78% mobile), while santander.co.uk ranks third with 9.62M visits.

Across the leaders, token.io is the most mobile-first (99.71% of visits), whereas hsbcnet.com is the most desktop-reliant (97.68%). Momentum favors exchangerates.org.uk in the latest month (174.62%), while bankier.pl shows the steepest pullback. On a yearly view, everythingfinancial.co.uk posts the strongest expansion (441.98%), contrasted with fanatik.ro (-62.66%).

Acquisition patterns also differ: natwest.com is driven primarily by search, natwest.com by direct, and natwest.com by referral; overall, 94 of the top 100 sites are direct-led, 1 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.