Top Furniture Websites in the United Kingdom

Key Insights on Top Furniture Websites in the United Kingdom on December 2025

As of December 2025, wayfair.co.uk leads Furniture in the United Kingdom with 15.97M monthly visits. Its audience skews mobile-first (11.97% desktop / 11.97% mobile), and traffic is up month over month 12.74% and up year over year 51.35%. dfs.co.uk holds second with 4.15M visits and a mobile-leaning mix (11.92% desktop / 88.08% mobile), while habitat.co.uk ranks third with 2.59M visits.

Across the leaders, fairforyou.co.uk is the most mobile-first (97.36% of visits), whereas hermanmiller.com is the most desktop-reliant (48.82%). Momentum favors homedone.co.uk in the latest month (170.74%), while hermanmiller.com shows the steepest pullback. On a yearly view, castlery.com posts the strongest expansion (1,099.41%), contrasted with silentnight.co.uk (-29.12%).

Acquisition patterns also differ: wayfair.co.uk is driven primarily by search, wayfair.co.uk by direct, and wayfair.co.uk by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.