Top Sporting Goods Websites in the United Kingdom

Key Insights on Top Sporting Goods Websites in the United Kingdom on December 2025

As of December 2025, sportsdirect.com leads Sporting Goods in the United Kingdom with 20.51M monthly visits. Its audience skews mobile-first (13.34% desktop / 13.34% mobile), and traffic is up month over month 12.5% and up year over year 38.83%. jdsports.co.uk holds second with 16.5M visits and a mobile-leaning mix (10.88% desktop / 89.12% mobile), while halfords.com ranks third with 14.7M visits.

Across the leaders, thenorthface.co.uk is the most mobile-first (97.75% of visits), whereas trainingpeaks.com is the most desktop-reliant (66.19%). Momentum favors thenorthface.co.uk in the latest month (156.56%), while road.cc shows the steepest pullback. On a yearly view, thenorthface.com posts the strongest expansion (1,001.92%), contrasted with singletrackworld.com (-53.02%).

Acquisition patterns also differ: sportsdirect.com is driven primarily by search, sportsdirect.com by direct, and sportsdirect.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.