Top Sporting Goods Websites in Estonia

Key Insights on Top Sporting Goods Websites in Estonia on January 2026

As of January 2026, sportland.ee leads Sporting Goods in Estonia with 79.14K monthly visits. Its audience skews desktop-first (92.27% desktop / 92.27% mobile), and traffic is up month over month 8.06% and up year over year 16.9%. hawaii.ee holds second with 45.71K visits and a desktop-leaning mix (80.01% desktop / 19.99% mobile), while fis-ski.com ranks third with 29.19K visits.

Across the leaders, acerracing.com is the most mobile-first (100% of visits), whereas bergfreunde.eu is the most desktop-reliant (100%). Momentum favors bunkered.co.uk in the latest month (1,578.01%), while tennis-zone.ee shows the steepest pullback. On a yearly view, acerracing.com posts the strongest expansion (4,128.13%), contrasted with diamondgolf.co.uk (-70.66%).

Acquisition patterns also differ: sportland.ee is driven primarily by search, sportland.ee by direct, and sportland.ee by referral; overall, 48 of the top 100 sites are direct-led, 49 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.