Top Websites in Estonia

Key Insights on Top Websites in Estonia on December 2025

As of December 2025, google.com leads in Estonia with 38.6M monthly visits. Its audience skews desktop-first (76.34% desktop / 76.34% mobile), and traffic is down month over month -10.03% and down year over year -9.96%. youtube.com holds second with 23.73M visits and a desktop-leaning mix (74.16% desktop / 25.84% mobile), while facebook.com ranks third with 10.78M visits.

Across the leaders, weather.com is the most mobile-first (94.94% of visits), whereas atlassian.net is the most desktop-reliant (99.77%). Momentum favors emta.ee in the latest month (54.12%), while edupage.org shows the steepest pullback. On a yearly view, go3.ee posts the strongest expansion (10,715.56%), contrasted with dzen.ru (-49.1%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 89 of the top 100 sites are direct-led, 9 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.