Top Sporting Goods Websites in Tanzania

Key Insights on Top Sporting Goods Websites in Tanzania on December 2025

As of December 2025, nike.com leads Sporting Goods in Tanzania with 3.11K monthly visits. Its audience skews desktop-first (93.69% desktop / 93.69% mobile), and traffic is up month over month 21.47% and up year over year 42.69%. puma.com holds second with 1.34K visits and a desktop-leaning mix (100% desktop / 0% mobile), while paddle.com ranks third with 785 visits.

Across the leaders, shootingtimes.com is the most mobile-first (100% of visits), whereas puma.com is the most desktop-reliant (100%). Momentum favors mandmdirect.com in the latest month (607.14%), while rei.com shows the steepest pullback. On a yearly view, fc-moto.de posts the strongest expansion (23,050%), contrasted with fieldinsider.com (-92.45%).

Acquisition patterns also differ: nike.com is driven primarily by search, nike.com by direct, and nike.com by referral; overall, 27 of the top 101 sites are direct-led, 62 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.