Top Sporting Goods Websites in Portugal

Key Insights on Top Sporting Goods Websites in Portugal on December 2025

As of December 2025, decathlon.pt leads Sporting Goods in Portugal with 2.22M monthly visits. Its audience skews mobile-first (32.88% desktop / 32.88% mobile), and traffic is up month over month 16.31% and down year over year -0.59%. nike.com holds second with 963.94K visits and a mobile-leaning mix (27.53% desktop / 72.47% mobile), while sprintersports.com ranks third with 907.3K visits.

Across the leaders, winchester.com is the most mobile-first (100% of visits), whereas trainingpeaks.com is the most desktop-reliant (100%). Momentum favors saborpesca.com in the latest month (22,620.46%), while bike-discount.de shows the steepest pullback. On a yearly view, dcrainmaker.com posts the strongest expansion (2,847.96%), contrasted with sportsdirect.com (-62.62%).

Acquisition patterns also differ: decathlon.pt is driven primarily by search, decathlon.pt by direct, and decathlon.pt by referral; overall, 79 of the top 100 sites are direct-led, 18 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.