Top Apparel & Fashion Websites in Portugal

Key Insights on Top Apparel & Fashion Websites in Portugal on December 2025

As of December 2025, shein.com leads Apparel & Fashion in Portugal with 2.72M monthly visits. Its audience skews mobile-first (28.45% desktop / 28.45% mobile), and traffic is down month over month -2.47% and up year over year 64.35%. vinted.pt holds second with 1.87M visits and a desktop-leaning mix (79.15% desktop / 20.85% mobile), while zara.com ranks third with 1.63M visits.

Across the leaders, brax.com is the most mobile-first (99.96% of visits), whereas vinted.pt is the most desktop-reliant (79.15%). Momentum favors stradaoutlet.pt in the latest month (780.41%), while vertbaudet.pt shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (166,179.6%), contrasted with stockx.com (-48.34%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 95 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.