Top Apparel & Fashion Websites in France

Key Insights on Top Apparel & Fashion Websites in France on December 2025

As of December 2025, shein.com leads Apparel & Fashion in France with 15.49M monthly visits. Its audience skews mobile-first (8.12% desktop / 8.12% mobile), and traffic is down month over month -43.34% and up year over year 54.76%. zalando.fr holds second with 11.71M visits and a mobile-leaning mix (32.7% desktop / 67.3% mobile), while veepee.fr ranks third with 6.34M visits.

Across the leaders, eastpak.com is the most mobile-first (92.12% of visits), whereas karmanow.com is the most desktop-reliant (94.59%). Momentum favors eastpak.com in the latest month (247.74%), while gymshark.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (113,330.7%), contrasted with bazarchic.com (-42.48%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.