Top Apparel & Fashion Websites in Austria

Name: Top websites in Austria (Apparel & Fashion)
Creator: Semrush
License: https://semu.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Austria, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.at

2.53M

29.49%747.51K

70.51%1.79M

↑5.74%

↓0.65%

Direct

hm.com

990.53K

28.18%279.16K

71.82%711.37K

↑14.22%

↑13.77%

Direct

vinted.at

842.36K

56.91%479.35K

43.09%363.01K

↓30.98%

↑27.12%

Direct

bonprix.at

556.07K

12.45%69.22K

87.55%486.85K

↓26.33%

↓1.78%

Direct

aboutyou.at

440.03K

32.5%143.02K

67.5%297.01K

↑20.7%

↓1.18%

Direct

zara.com

439.52K

33.08%145.38K

66.92%294.14K

↓50.73%

↑8.98%

Direct

shein.com

394.37K

35.11%138.48K

64.89%255.88K

↓8.28%

↓11.91%

Direct

threads.com

387.41K

43.12%167.04K

56.88%220.38K

↑35.78%

↑401.34%

Direct

tkmaxx.com

382.69K

10.85%41.51K

89.15%341.17K

↑23.84%

↓6.31%

Direct

peek-cloppenburg.at

375.57K

33.77%126.83K

66.23%248.74K

↓19.28%

↓30.66%

Direct

breuninger.com

370.88K

33.97%125.97K

66.03%244.91K

↑22.12%

↑25.39%

Direct

c-and-a.com

328.08K

21.9%71.85K

78.1%256.23K

↑21.72%

↓22.42%

Search

deichmann.com

326.02K

14.54%47.41K

85.46%278.61K

↓2.52%

↓21.12%

Direct

zalando-lounge.at

308.61K

42.06%129.79K

57.94%178.82K

↓4.24%

↓12.85%

Direct

asos.com

280.67K

51.23%143.78K

48.77%136.89K

↑3.61%

↓13.64%

Direct

ernstings-family.at

274.26K

4.03%11.06K

95.97%263.21K

↑78.07%

↓25%

Direct

heine.at

222.9K

11.27%25.11K

88.73%197.79K

↑90.06%

↓3.82%

Direct

limango.de

222.04K

23.98%53.24K

76.02%168.79K

↑12.78%

↓53.24%

Direct

birkenstock.com

221.08K

13.83%30.57K

86.17%190.51K

↑111.82%

↑28.09%

Direct

desigual.com

171.29K

10.72%18.36K

89.28%152.94K

↓6.37%

↑19.06%

Direct

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Key Insights on Top Apparel & Fashion Websites in Austria on July 2026

As of July 2026, zalando.at leads Apparel & Fashion in Austria with 2.53M monthly visits. Its audience skews mobile-first (29.49% desktop / 29.49% mobile), and traffic is up month over month 5.74% and down year over year -0.65%. hm.com holds second with 990.53K visits and a mobile-leaning mix (28.18% desktop / 71.82% mobile), while vinted.at ranks third with 842.36K visits.

Across the leaders, antonioli.eu is the most mobile-first (100% of visits), whereas blitzrechner.de is the most desktop-reliant (76.56%). Momentum favors antonioli.eu in the latest month (32,632.03%), while mangooutlet.com shows the steepest pullback.

Acquisition patterns also differ: zalando.at is driven primarily by search, zalando.at by direct, and zalando.at by referral; overall, 88 of the top 100 sites are direct-led, 9 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Austria