Top Apparel & Fashion Websites in Armenia

Key Insights on Top Apparel & Fashion Websites in Armenia on December 2025

As of December 2025, zara.com leads Apparel & Fashion in Armenia with 53.81K monthly visits. Its audience skews desktop-first (99.53% desktop / 99.53% mobile), and traffic is down month over month -18.98% and down year over year -10.78%. threads.com holds second with 25.29K visits and a desktop-leaning mix (99.58% desktop / 0.42% mobile), while hm.com ranks third with 16.25K visits.

Across the leaders, ugg.com is the most mobile-first (38.88% of visits), whereas massimodutti.com is the most desktop-reliant (100%). Momentum favors paulfredrick.com in the latest month (972.45%), while converse.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (190,444.61%), contrasted with zalando.it (-38.47%).

Acquisition patterns also differ: zara.com is driven primarily by search, zara.com by direct, and zara.com by referral; overall, 72 of the top 100 sites are direct-led, 21 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.