Top Apparel & Fashion Websites in Vietnam

Key Insights on Top Apparel & Fashion Websites in Vietnam on December 2025

As of December 2025, threads.com leads Apparel & Fashion in Vietnam with 5.4M monthly visits. Its audience skews desktop-first (77.89% desktop / 77.89% mobile), and traffic is up month over month 8.88% and up year over year 207,504.83%. phuquygroup.vn holds second with 1.22M visits and a mobile-leaning mix (30.9% desktop / 69.1% mobile), while uniqlo.com ranks third with 943.55K visits.

Across the leaders, scampanddude.com is the most mobile-first (100% of visits), whereas merchize.com is the most desktop-reliant (100%). Momentum favors publicrec.com in the latest month (47,557.15%), while guchat.vn shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (207,504.83%), contrasted with zara.cn (-78.03%).

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 71 of the top 100 sites are direct-led, 29 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.