Top Apparel & Fashion Websites in the United States

Key Insights on Top Apparel & Fashion Websites in the United States on March 2026

As of March 2026, shein.com leads Apparel & Fashion in the United States with 87.3M monthly visits. Its audience skews mobile-first (16.82% desktop / 16.82% mobile), and traffic is up month over month 36.03% and down year over year -2.69%. macys.com holds second with 58.8M visits and a mobile-leaning mix (29.77% desktop / 70.23% mobile), while gap.com ranks third with 56.33M visits.

Across the leaders, maurices.com is the most mobile-first (95.77% of visits), whereas tommy.com is the most desktop-reliant (56.78%). Momentum favors crocs.com in the latest month (134.04%), while ugg.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.