Top Apparel & Fashion Websites in Indonesia

Name: Top websites in Indonesia (Apparel & Fashion)
Creator: Semrush
License: https://semu.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Indonesia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

11.1M

44.35%4.92M

55.65%6.18M

↑13.67%

↑289.67%

Direct

mercari.com

1.01M

16.36%166.06K

83.64%848.74K

↑14.72%

↓19.53%

Direct

mapclub.com

891.84K

12.35%110.11K

87.65%781.72K

↑55.41%

↑79.5%

Direct

uniqlo.com

789.75K

20.31%160.36K

79.69%629.39K

↓7.85%

↑3.01%

Direct

shein.com

373.67K

10.39%38.84K

89.61%334.83K

↑41.39%

↑2.73%

Direct

hm.com

229.04K

23.07%52.85K

76.93%176.19K

↑11.13%

↓29.38%

Direct

atmos.co.id

203.76K

14.11%28.75K

85.89%175.01K

↑148.29%

↑1.89%

Direct

voila.id

196.75K

14.26%28.07K

85.74%168.69K

↓53.44%

↑102.77%

Direct

ulasan.co

150.04K

2.53%3.8K

97.47%146.24K

↓44.42%

↓21.49%

Direct

teepublic.com

146.73K

70.79%103.88K

29.21%42.85K

↓22.3%

↑105.22%

Direct

zara.com

131.34K

44.76%58.79K

55.24%72.55K

↓58.97%

↑11.4%

Direct

onitsukatiger.com

118.35K

11.06%13.08K

88.94%105.27K

↑0.88%

↑28.75%

Direct

converse.id

115.4K

15.32%17.68K

84.68%97.71K

↑4.19%

↓8.35%

Direct

christyng.com

99.28K

3.57%3.54K

96.43%95.73K

↓28.24%

↑36.81%

Direct

traderie.com

93.21K

39.02%36.37K

60.98%56.84K

↑59.27%

↑13.11%

Direct

kickavenue.com

87.54K

43.34%37.94K

56.66%49.61K

↑10.38%

↓17.59%

Direct

fitinline.com

85.43K

15.94%13.62K

84.06%71.82K

↑133.24%

↓28.86%

Direct

levi.co.id

79.91K

13.3%10.63K

86.7%69.28K

↓17.41%

↓27.09%

Direct

cititex.com

75.86K

45.75%34.7K

54.25%41.16K

↑1.89%

↑27.22%

Direct

longchamp.co.id

70.88K

7.21%5.11K

92.79%65.76K

↑28.45%

↑179.41%

Direct

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Key Insights on Top Apparel & Fashion Websites in Indonesia on July 2026

As of July 2026, threads.com leads Apparel & Fashion in Indonesia with 11.1M monthly visits. Its audience skews mobile-first (44.35% desktop / 44.35% mobile), and traffic is up month over month 13.67% and up year over year 289.67%. mercari.com holds second with 1.01M visits and a mobile-leaning mix (16.36% desktop / 83.64% mobile), while mapclub.com ranks third with 891.84K visits.

Across the leaders, pqswim.com is the most mobile-first (100% of visits), whereas mango.com is the most desktop-reliant (74.69%). Momentum favors stirlingsports.co.nz in the latest month (73,739.13%), while zara.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 80 of the top 100 sites are direct-led, 19 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Indonesia