Top Apparel & Fashion Websites in Belgium

Key Insights on Top Apparel & Fashion Websites in Belgium on December 2025

As of December 2025, zalando.be leads Apparel & Fashion in Belgium with 4.33M monthly visits. Its audience skews mobile-first (41.54% desktop / 41.54% mobile), and traffic is down month over month -27.35% and down year over year -6.7%. shein.com holds second with 2.61M visits and a mobile-leaning mix (20.28% desktop / 79.72% mobile), while vinted.be ranks third with 2.1M visits.

Across the leaders, umaiclothing.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (91.3%). Momentum favors umaiclothing.com in the latest month (21,020.47%), while shopcider.com shows the steepest pullback. On a yearly view, heracouture.co.nz posts the strongest expansion (19,750,550%), contrasted with bel-bo.be (-44.63%).

Acquisition patterns also differ: zalando.be is driven primarily by search, zalando.be by direct, and zalando.be by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.