Top Apparel & Fashion Websites in Sweden

Key Insights on Top Apparel & Fashion Websites in Sweden on December 2025

As of December 2025, zalando.se leads Apparel & Fashion in Sweden with 3.8M monthly visits. Its audience skews mobile-first (38.61% desktop / 38.61% mobile), and traffic is down month over month -32.6% and up year over year 12.8%. boozt.com holds second with 2.52M visits and a mobile-leaning mix (32.35% desktop / 67.65% mobile), while sellpy.se ranks third with 2.42M visits.

Across the leaders, thesustainablesequincompany.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (75.28%). Momentum favors perfectjeans.dk in the latest month (3,330.86%), while revolutionrace.se shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (83,728.22%), contrasted with johnells.se (-40.63%).

Acquisition patterns also differ: zalando.se is driven primarily by search, zalando.se by direct, and zalando.se by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.