Top Beauty & Cosmetics Websites in Sweden

Key Insights on Top Beauty & Cosmetics Websites in Sweden on December 2025

As of December 2025, kicks.se leads Beauty & Cosmetics in Sweden with 2.73M monthly visits. Its audience skews mobile-first (16.39% desktop / 16.39% mobile), and traffic is up month over month 2.44% and up year over year 66.94%. lyko.com holds second with 1.84M visits and a mobile-leaning mix (23.69% desktop / 76.31% mobile), while rituals.com ranks third with 987.28K visits.

Across the leaders, sorgenta.com is the most mobile-first (100% of visits), whereas parfumdreams.se is the most desktop-reliant (69.03%). Momentum favors lovingtan.com in the latest month (13,547.32%), while hjartligt.se shows the steepest pullback. On a yearly view, thunderbirdskin.com posts the strongest expansion (23,805.34%), contrasted with theessencevault.co.uk (-75.31%).

Acquisition patterns also differ: kicks.se is driven primarily by search, kicks.se by direct, and kicks.se by referral; overall, 77 of the top 100 sites are direct-led, 16 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.