Top Beauty & Cosmetics Websites in Ukraine

Key Insights on Top Beauty & Cosmetics Websites in Ukraine on December 2025

As of December 2025, makeup.com.ua leads Beauty & Cosmetics in Ukraine with 6.64M monthly visits. Its audience skews mobile-first (22.28% desktop / 22.28% mobile), and traffic is down month over month -2.34% and up year over year 6.56%. brocard.ua holds second with 1.57M visits and a mobile-leaning mix (20.51% desktop / 79.49% mobile), while fragrantica.ua ranks third with 1.05M visits.

Across the leaders, lynis-nailshop.de is the most mobile-first (100% of visits), whereas cosmic.net.ua is the most desktop-reliant (89.4%). Momentum favors lorealparisusa.com in the latest month (18,578.91%), while makeup.uk shows the steepest pullback. On a yearly view, amouage.com posts the strongest expansion (6,061.87%), contrasted with parfums.ua (-65.54%).

Acquisition patterns also differ: makeup.com.ua is driven primarily by search, makeup.com.ua by direct, and makeup.com.ua by referral; overall, 78 of the top 100 sites are direct-led, 20 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.