Top Beauty & Cosmetics Websites in the Philippines

Key Insights on Top Beauty & Cosmetics Websites in the Philippines on December 2025

As of December 2025, fragrantica.com leads Beauty & Cosmetics in the Philippines with 903.93K monthly visits. Its audience skews mobile-first (20.23% desktop / 20.23% mobile), and traffic is up month over month 79.28% and up year over year 1.03%. imbibeliving.com holds second with 146.7K visits and a mobile-leaning mix (0.08% desktop / 99.92% mobile), while sephora.com ranks third with 140.56K visits.

Across the leaders, loreal-paris.de is the most mobile-first (100% of visits), whereas notino.co.uk is the most desktop-reliant (100%). Momentum favors 1hairstop.in in the latest month (16,811.11%), while bebeautiful.in shows the steepest pullback. On a yearly view, loreal-paris.de posts the strongest expansion (1,509,400%), contrasted with lumedeodorant.com (-76.08%).

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 66 of the top 100 sites are direct-led, 29 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.