Top Beauty & Cosmetics Websites in the Philippines

Key Insights on Top Beauty & Cosmetics Websites in the Philippines on June 2026

As of June 2026, fragrantica.com leads Beauty & Cosmetics in the Philippines with 394.05K monthly visits. Its audience skews mobile-first (42.07% desktop / 42.07% mobile), and traffic is down month over month -22.8% and down year over year -24.06%. rustans-thebeautysource.com holds second with 115.56K visits and a mobile-leaning mix (7.03% desktop / 92.97% mobile), while notino.co.uk ranks third with 80.67K visits.

Across the leaders, imbibeliving.com is the most mobile-first (100% of visits), whereas notino.co.uk is the most desktop-reliant (100%). Momentum favors luminskin.com in the latest month (5,070.27%), while buyani.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 57 of the top 100 sites are direct-led, 30 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.