Top Beauty & Cosmetics Websites in the United Kingdom

Key Insights on Top Beauty & Cosmetics Websites in the United Kingdom on December 2025

As of December 2025, boots.com leads Beauty & Cosmetics in the United Kingdom with 40.88M monthly visits. Its audience skews mobile-first (15.88% desktop / 15.88% mobile), and traffic is up month over month 22.27% and up year over year 35.21%. lookfantastic.com holds second with 10.6M visits and a mobile-leaning mix (17.21% desktop / 82.79% mobile), while superdrug.com ranks third with 9.73M visits.

Across the leaders, mdacne.com is the most mobile-first (99.12% of visits), whereas sephora.com is the most desktop-reliant (44.47%). Momentum favors creedfragrances.co.uk in the latest month (110.17%), while hudabeauty.com shows the steepest pullback. On a yearly view, scentbird.com posts the strongest expansion (2,040.69%), contrasted with parfumdreams.co.uk (-50.99%).

Acquisition patterns also differ: boots.com is driven primarily by search, boots.com by direct, and boots.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.