Top Government Websites in the United Kingdom

Key Insights on Top Government Websites in the United Kingdom on December 2025

As of December 2025, national-lottery.co.uk leads Government in the United Kingdom with 22.39M monthly visits. Its audience skews mobile-first (25.21% desktop / 25.21% mobile), and traffic is up month over month 2.96% and up year over year 9.73%. dwp.gov.uk holds second with 5.18M visits and a mobile-leaning mix (22.96% desktop / 77.04% mobile), while dvla.gov.uk ranks third with 4.97M visits.

Across the leaders, on-device.com is the most mobile-first (99.96% of visits), whereas vfsglobal.com is the most desktop-reliant (50.36%). Momentum favors justice.gov in the latest month (506.92%), while gloucestershirelive.co.uk shows the steepest pullback. On a yearly view, disabilityid.co.uk posts the strongest expansion (2,344.16%), contrasted with gloucestershirelive.co.uk (-62.97%).

Acquisition patterns also differ: national-lottery.co.uk is driven primarily by search, national-lottery.co.uk by direct, and national-lottery.co.uk by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.