Top Travel & Tourism Websites in the United Kingdom

Key Insights on Top Travel & Tourism Websites in the United Kingdom on December 2025

As of December 2025, booking.com leads Travel & Tourism in the United Kingdom with 34.25M monthly visits. Its audience skews mobile-first (33.92% desktop / 33.92% mobile), and traffic is up month over month 6.42% and up year over year 12.64%. skyscanner.net holds second with 20.19M visits and a mobile-leaning mix (31.81% desktop / 68.19% mobile), while tripadvisor.co.uk ranks third with 17.53M visits.

Across the leaders, thorpepark.com is the most mobile-first (96.87% of visits), whereas voyage-prive.co.uk is the most desktop-reliant (49.42%). Momentum favors silverstone.co.uk in the latest month (160.98%), while cornwalllive.com shows the steepest pullback. On a yearly view, avios.com posts the strongest expansion (835.13%), contrasted with cornwalllive.com (-35%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.