Top Travel & Tourism Websites in South Korea

Key Insights on Top Travel & Tourism Websites in South Korea on December 2025

As of December 2025, trip.com leads Travel & Tourism in South Korea with 16.34M monthly visits. Its audience skews mobile-first (25.35% desktop / 25.35% mobile), and traffic is down month over month -20.82% and up year over year 129.21%. agoda.com holds second with 14.09M visits and a mobile-leaning mix (19.1% desktop / 80.9% mobile), while klook.com ranks third with 10.81M visits.

Across the leaders, xinxingcars.com is the most mobile-first (100% of visits), whereas clubmed.co.kr is the most desktop-reliant (93.9%). Momentum favors airtransat.com in the latest month (58,638.71%), while discoverhongkong.com shows the steepest pullback. On a yearly view, abritel.fr posts the strongest expansion (2,071,625.9%), contrasted with livejapan.com (-60.42%).

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 82 of the top 100 sites are direct-led, 17 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.