Top Travel & Tourism Websites in Iceland

Key Insights on Top Travel & Tourism Websites in Iceland on December 2025

As of December 2025, mbl.is leads Travel & Tourism in Iceland with 1.94M monthly visits. Its audience skews desktop-first (98.87% desktop / 98.87% mobile), and traffic is down month over month -3.05% and down year over year -4.74%. vedur.is holds second with 336.57K visits and a desktop-leaning mix (99.03% desktop / 0.97% mobile), while booking.com ranks third with 165.04K visits.

Across the leaders, adventures.is is the most mobile-first (11.68% of visits), whereas airbnb.com is the most desktop-reliant (100%). Momentum favors klifur.is in the latest month (653.11%), while bluecarrental.is shows the steepest pullback. On a yearly view, carnival.com posts the strongest expansion (1,080.16%), contrasted with road.is (-74.72%).

Acquisition patterns also differ: mbl.is is driven primarily by search, mbl.is by direct, and mbl.is by referral; overall, 68 of the top 100 sites are direct-led, 18 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.