Top Travel & Tourism Websites in China

Key Insights on Top Travel & Tourism Websites in China on December 2025

As of December 2025, ctrip.com leads Travel & Tourism in China with 2.56M monthly visits. Its audience skews desktop-first (99.97% desktop / 99.97% mobile), and traffic is down month over month -1.26% and up year over year 0.28%. trip.com holds second with 2M visits and a desktop-leaning mix (99.92% desktop / 0.08% mobile), while booking.com ranks third with 909.04K visits.

Across the leaders, kkday.com is the most mobile-first (1.2% of visits), whereas 12306.cn is the most desktop-reliant (100%). Momentum favors lastminute.com in the latest month (2,063.63%), while scimeeting.cn shows the steepest pullback. On a yearly view, madinapos.com posts the strongest expansion (11,315.15%), contrasted with ctg.cn (-50.08%).

Acquisition patterns also differ: ctrip.com is driven primarily by search, ctrip.com by direct, and ctrip.com by referral; overall, 80 of the top 100 sites are direct-led, 14 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.