Top Advertising & Marketing Websites in China

Key Insights on Top Advertising & Marketing Websites in China on December 2025

As of December 2025, toutiao.com leads Advertising & Marketing in China with 4.01M monthly visits. Its audience skews desktop-first (99.98% desktop / 99.98% mobile), and traffic is up month over month 2.95% and down year over year -26.62%. sellersprite.com holds second with 1.17M visits and a desktop-leaning mix (100% desktop / 0% mobile), while oceanengine.com ranks third with 1.12M visits.

Across the leaders, chinesean.com is the most mobile-first (0.52% of visits), whereas sellersprite.com is the most desktop-reliant (100%). Momentum favors respond.io in the latest month (621.83%), while fb.com shows the steepest pullback. On a yearly view, bniconnectglobal.com posts the strongest expansion (9,240%), contrasted with gleam.io (-78.69%).

Acquisition patterns also differ: toutiao.com is driven primarily by search, toutiao.com by direct, and toutiao.com by referral; overall, 88 of the top 100 sites are direct-led, 8 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.