Top Advertising & Marketing Websites in South Africa

Key Insights on Top Advertising & Marketing Websites in South Africa on December 2025

As of December 2025, smadex.com leads Advertising & Marketing in South Africa with 2.35M monthly visits. Its audience skews mobile-first (0% desktop / 0% mobile), and traffic is down month over month -43.69% and up year over year 61.15%. adsafrica.co.za holds second with 1.24M visits and a mobile-leaning mix (5.64% desktop / 94.36% mobile), while snapsave.app ranks third with 344.1K visits.

Across the leaders, smadex.com is the most mobile-first (100% of visits), whereas ahrefs.com is the most desktop-reliant (100%). Momentum favors appsamurai.com in the latest month (45,086.05%), while systeme.io shows the steepest pullback. On a yearly view, personalisedgiftsshop.co.uk posts the strongest expansion (1,070,875%), contrasted with budgetbranding.co.za (-74.64%).

Acquisition patterns also differ: smadex.com is driven primarily by search, smadex.com by direct, and smadex.com by referral; overall, 83 of the top 100 sites are direct-led, 9 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.