Top Automotive Websites in South Africa

Key Insights on Top Automotive Websites in South Africa on December 2025

As of December 2025, autotrader.co.za leads Automotive in South Africa with 5.17M monthly visits. Its audience skews mobile-first (25.2% desktop / 25.2% mobile), and traffic is down month over month -13.48% and up year over year 9.64%. webuycars.co.za holds second with 3.14M visits and a mobile-leaning mix (19.01% desktop / 80.99% mobile), while topauto.co.za ranks third with 3.11M visits.

Across the leaders, diamonddetailsmcr.co.uk is the most mobile-first (100% of visits), whereas olx.com.pk is the most desktop-reliant (71.39%). Momentum favors williamsf1.com in the latest month (21,949.44%), while auctionnation.co.za shows the steepest pullback. On a yearly view, cometic.com posts the strongest expansion (54,889.82%), contrasted with motusselect.co.za (-62.59%).

Acquisition patterns also differ: autotrader.co.za is driven primarily by search, autotrader.co.za by direct, and autotrader.co.za by referral; overall, 94 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.