Top Automotive Websites in South Korea

Key Insights on Top Automotive Websites in South Korea on December 2025

As of December 2025, hi.co.kr leads Automotive in South Korea with 6.85M monthly visits. Its audience skews mobile-first (7.5% desktop / 7.5% mobile), and traffic is up month over month 35.19% and down year over year -25.5%. encar.com holds second with 4.11M visits and a desktop-leaning mix (51.43% desktop / 48.57% mobile), while kia.com ranks third with 3.71M visits.

Across the leaders, d102.co.kr is the most mobile-first (100% of visits), whereas slworld.com is the most desktop-reliant (100%). Momentum favors tarantas.news in the latest month (183,622.73%), while tirepro.co.kr shows the steepest pullback. On a yearly view, cizgirentacar.com posts the strongest expansion (3,867.51%), contrasted with kbchachacha.com (-74.3%).

Acquisition patterns also differ: hi.co.kr is driven primarily by search, hi.co.kr by direct, and hi.co.kr by referral; overall, 81 of the top 100 sites are direct-led, 17 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.