Top Wine & Spirits Websites in South Africa

Key Insights on Top Wine & Spirits Websites in South Africa on December 2025

As of December 2025, makro.co.za leads Wine & Spirits in South Africa with 4.75M monthly visits. Its audience skews mobile-first (24.42% desktop / 24.42% mobile), and traffic is up month over month 8.95% and up year over year 13.03%. babylonstoren.com holds second with 201.47K visits and a mobile-leaning mix (17.71% desktop / 82.29% mobile), while ngf.co.za ranks third with 66K visits.

Across the leaders, winecountrytable.com is the most mobile-first (100% of visits), whereas winelab.ru is the most desktop-reliant (100%). Momentum favors boschendalwines.com in the latest month (55,496.36%), while activehosted.com shows the steepest pullback. On a yearly view, winecountrytable.com posts the strongest expansion (2,030,100%), contrasted with distillique.co.za (-71.87%).

Acquisition patterns also differ: makro.co.za is driven primarily by search, makro.co.za by direct, and makro.co.za by referral; overall, 60 of the top 100 sites are direct-led, 37 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.