Top Wine & Spirits Websites in Australia

Key Insights on Top Wine & Spirits Websites in Australia on December 2025

As of December 2025, danmurphys.com.au leads Wine & Spirits in Australia with 4.96M monthly visits. Its audience skews mobile-first (21.39% desktop / 21.39% mobile), and traffic is up month over month 40.19% and down year over year -13.59%. liquorland.com.au holds second with 2.01M visits and a mobile-leaning mix (21.11% desktop / 78.89% mobile), while bws.com.au ranks third with 1.76M visits.

Across the leaders, thenzwhisky.com is the most mobile-first (100% of visits), whereas paramountliquor.com.au is the most desktop-reliant (67.69%). Momentum favors giantstepswine.com.au in the latest month (16,386.2%), while lawsons.com.au shows the steepest pullback. On a yearly view, greenhillwines.com.au posts the strongest expansion (7,362.12%), contrasted with cellars.com.au (-55.92%).

Acquisition patterns also differ: danmurphys.com.au is driven primarily by search, danmurphys.com.au by direct, and danmurphys.com.au by referral; overall, 65 of the top 100 sites are direct-led, 31 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.