Top Accounting & Auditing Websites in Australia

Key Insights on Top Accounting & Auditing Websites in Australia on January 2026

As of January 2026, xero.com leads Accounting & Auditing in Australia with 9.17M monthly visits. Its audience skews desktop-first (75.95% desktop / 75.95% mobile), and traffic is up month over month 14.43% and up year over year 6.05%. myob.com holds second with 1.22M visits and a desktop-leaning mix (75.14% desktop / 24.86% mobile), while paycalculator.com.au ranks third with 955.22K visits.

Across the leaders, hupartners.com.au is the most mobile-first (100% of visits), whereas reckon.com is the most desktop-reliant (100%). Momentum favors canopytax.com in the latest month (12,503.08%), while taxcalc.com.au shows the steepest pullback. On a yearly view, accountantswellington.co.nz posts the strongest expansion (39,241.44%), contrasted with listonnewton.com.au (-63.36%).

Acquisition patterns also differ: xero.com is driven primarily by search, xero.com by direct, and xero.com by referral; overall, 75 of the top 100 sites are direct-led, 19 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.