Top Investment Websites in Australia

Key Insights on Top Investment Websites in Australia on December 2025

As of December 2025, vanguard.com.au leads Investment in Australia with 696.85K monthly visits. Its audience skews mobile-first (37.14% desktop / 37.14% mobile), and traffic is up month over month 21.38% and down year over year -19.05%. morningstar.com.au holds second with 357.63K visits and a mobile-leaning mix (44.7% desktop / 55.3% mobile), while forexfactory.com ranks third with 346.52K visits.

Across the leaders, martincurrie.com is the most mobile-first (100% of visits), whereas belldirect.com.au is the most desktop-reliant (100%). Momentum favors fxdailyreport.com in the latest month (16,088.37%), while moneymanagement.com.au shows the steepest pullback. On a yearly view, kineticsfunds.com posts the strongest expansion (408,000%), contrasted with horizonkinetics.com (-70.06%).

Acquisition patterns also differ: vanguard.com.au is driven primarily by search, vanguard.com.au by direct, and vanguard.com.au by referral; overall, 76 of the top 100 sites are direct-led, 21 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.