Top Travel & Tourism Websites in Italy

Key Insights on Top Travel & Tourism Websites in Italy on December 2025

As of December 2025, booking.com leads Travel & Tourism in Italy with 21.52M monthly visits. Its audience skews mobile-first (42.24% desktop / 42.24% mobile), and traffic is down month over month -7.32% and up year over year 2.4%. tripadvisor.it holds second with 13.92M visits and a mobile-leaning mix (20.84% desktop / 79.16% mobile), while lefrecce.it ranks third with 13.84M visits.

Across the leaders, ilmiogirointornoalmondo.it is the most mobile-first (100% of visits), whereas weroad.it is the most desktop-reliant (46.52%). Momentum favors artesina.it in the latest month (166.4%), while adr.it shows the steepest pullback. On a yearly view, hotelstazionereale.it posts the strongest expansion (793,140%), contrasted with italia.it (-31.71%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 89 of the top 100 sites are direct-led, 10 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.